Michelle Fruchter IMPORT & MARKETING LTD was established by Michelle Fruchter in 1998. Fruchter is a lifestyle and fashion visionary, most commonly known as an Israeli socialite with a unique ability to predict the hottest new trends. The company imports high fashion clothing brands, lifestyle accessories, and fragrances from all over the globe and distributes to the Israeli market. Fruchter's business tends to all stages of the process from purchasing the items, logistics of shipping and storage, maintaining a show room, as well as marketing and sales. Fruchter sees her company as the link connecting between the brand and the consumer and therefore keeps her finger on the pulse at all times, continuously exploring key markets for emerging brands and trends.